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Friday, May 7, 2010

AGENDA SETTING

Agenda seeting as a theory makes the media dominant over the audience and make them look passive since they make it seem they cannot make out the difference between what is right or wrong and so tend to feed them with what they deem important.

The audience as it is, consists of different kind of people who have different priorites and therefore make different decisions. Since the agenda setting theory only address certain issues and leave others, not all of the audience are addressed. This is because, a particular issue ignored might be as important to a particular audience as the one tackled.In the same way, wat they think relevent might be irrelevant to others.

Additionaly, since they only address issues that suits their house styles, the likelyhood of they not addressing issues that helps the society is high.

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