Hypodermic Needle Theory

The Hypodermic Needle Theory which is also known as The Magic Bullet Theory has got everything to do with media effects on viewers and listeners. But in this case it has got to do with a direct contact with viewers and listeners of the various media houses. In this case, listeners and viewers accept what they hear or see and do not consider the other side of what they have seen or heard. Whether it benefited them or was to their disadvantage did not bother them.

It was also found out that when the mass become individuals, the effect of the media is great and therefore could tune their minds easily and therefore be able to manipulate them. This, when achieved enables them to think the same when they come together to form a mass because they have already manipulated them individually and has turned them to the direction it wants. In conclusion, the hypodermic needle theory implied that mass media had a direct, immediate and powerful effect on their audiences.

Media Effects

The media effects theory which was coined by Harold Lasswell in 1935 basically talked about the effects radio and television have on their listeners and viewers. These effects were negative and likewise brainwashed radio and television audiences. Though these effects were largely spoken of in pertinence with academia, it just ended there but professionals had an extra interest in it.

These effects have social, psychological and behavioral influence on the society at large and therefore five ways have been organized to enable research into media effects possible. First of all is what the programme or advert contains. Most of them contain violence and sex which are traditionally immoral to be exposed to the public. This kind of exposure creates an indelible image in the minds of audiences which can last for a short time or even a lifetime.

Roles Of Journalists.

SOCIAL ROLES

1. Create Awareness

2. Educate

3. Entertain

4. Inform

5. Platform for Expression

6. Mouthpiece

7. Settle Conflicts

8. Gate keeping

9. Analysis Or Interpret

10. Knowledge Banks

11. Historical Records

12. Mobilizer

13. Watchdog

POLITICAL ROLE

1. Watchdog

2. Settle Conflicts

3. Agenda Setting

4. Link between Government and the People

5. Agitate for Change

6. Stability

ECONOMIC ROLE

1. Employment

2. Globalization

3. Encourage Incentive

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Christopher Ashong,21
Tantra hill

There is always a new telenovela on TV and that is what keeps me glued to my TV set anytime I have the chance. I so much enjoy Storm Over Paradise because of the trend of the story. It teaches more about life and more so for we the upcoming youth it helps us handle love issues.

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Accra

TV Africa is so far what I've enjoyed watching.They always make sure they project the African values.In their dressing,their studio setting and more importantly their programme like Obaa Mmo. They make me feel and know that I'm in Africa and more so, in Ghana.

Josephine Ameble,22
Beautician

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Nathaneal Nubuor,21
Student,Tantra hill

My most enjoyed and appreciated news comes from GTV. They make sure news about the state is broadcasted at the right time and they are careful of what they say and bring out to the public.

Mrs. Georgina Baako,52
Businesswoman,Achimota

I enjoy wrestling on metro TV. Wrestling is all about concentrating on your opponent, reading him on his next move and coining your own move to be able to overcome your opponent when he makes his move. I enjoy wrestling because it keeps me steady wherever i am and I'm always on guard.This is Accra and everyone needs to look sharp

Desmond Dugbatey,23
credit vendour,Dome