The Hypodermic Needle Theory which is also known as The Magic Bullet Theory has got everything to do with media effects on viewers and listeners. But in this case it has got to do with a direct contact with viewers and listeners of the various media houses. In this case, listeners and viewers accept what they hear or see and do not consider the other side of what they have seen or heard. Whether it benefited them or was to their disadvantage did not bother them.
It was also found out that when the mass become individuals, the effect of the media is great and therefore could tune their minds easily and therefore be able to manipulate them. This, when achieved enables them to think the same when they come together to form a mass because they have already manipulated them individually and has turned them to the direction it wants. In conclusion, the hypodermic needle theory implied that mass media had a direct, immediate and powerful effect on their audiences.
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Slyvia, your views on the Hypodermic Needle theory can be expanded by reading more on the topic. You explanation of the hypo needle theory is a bit too narrow as it is. I entreat you to read more on that. Yes you make it plain that the effect of the media is great but i wont agree with you that it can tune your mind easily and manipulate you, even though the hypodermic needle theory states that in many ways.
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